The MOST IMPORTANT Marketing Tool is Your Logo

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Below is a dissolving triad slideshow which showcases some logos collected from the internet. These logos are purported to be highly rated in the graphics world and some are from well known companies.

We found this outstanding javascript coding which helps to display these logos in an excellent manner so that they can be reviewed and compared. The arrangement of the logo images is not random.

Logos with unifying circles are grouped together and other similar features are teamed for comparison. Most logos are copyrighted, so it is really not a good idea to plagerize another company's logo.

This free script provided by
Dynamic Drive
A logo is a symbol that a company attaches to everything they own and manufacture, to let the world know that they made it. For instance, take a company like Coca Cola. The name of the drink is also the logo. COKE. We all know Coke. It is the preferred soft drink of millions of people world wide. Coca Cola has tried to improve their formula, but people love it as it is. The popularity of Coke is a marketing achievement on a grand scale. Another very poignant symbol is the diamond engagement ring. The ring symbolizes unity as does the shape of a circle. The diamond symbolizes purity. Is the popularity of diamond engagement rings a marketing achievement of diamond manufacturers or is it a tradition? The answer is both. Diamond manufacturers took the tradition and made it work to their own advantage. That is the point of marketing, to make people believe they have to have your product.

Some symbolic image concepts to consider for your logo are:

  • Books symbolize education.
  • Heart symbolizes love, caring.
  • Dove symbolizes peace.
  • Barbed wire symbolizes prison.
  • Crescent moon symbolizes sleep.
  • Rooster symbolizes morning.
  • Cross symbolizes Christianity.
  • Sun symbolizes knowledge, light.
  • Eye symbolizes a gateway.
  • Maple leaf symbolizes Canada.
  • Bridge symbolizes overcoming problems.
  • Umbrella symbolizes coverage, protection.
  • Clock face symbolizes time.
  • Owl symbolizes wisdom.
  • Snake symbolizes forbidden knowledge.
  • Spider web symbolizes the internet.
  • Linked hearts symbolizes marriage.
  • Quill pen symbolizes literature.
  • Water symbolizes storm or tranquility.
  • Rainbow symbolizes good fortune.

    There are many more symbolic concepts. The list above can get you started thinking about a symbol you might want to integrate into your own logo.