Create Action and Interest with Animated GIFs

Alternative and creative. Site must be viewed at 1024 X 1168 resolution.
As background for this discussion, we suggest you read JPEG vs GIF if you haven't already done so. GIFs are images which incorporate colours, letters, picture fonts, text and an advertising message.
They are usually very catchy and many times humourous. GIFs, either animated or stationary can be created in Adobe PhotoShop. GIFs can be used as links to get the viewer to the message being marketed.
GIFs can launch your audience from one very important page to another and back again, by being skillfully crafted with an important marketing message. Banners, actually large GIFs, can be animated.
       
       
The animation of a GIF is created almost identically to the way a cartoon is made, using digital files which are played in rapid succession. When creating cartoons, drawings or cells are created in which the movements of the cartoon characters are recorded gradually, from cell to cell. When the cells are played in quick succession the result is the appearance of movement.